As long as there’s salt, sweat, sea, or swamp involved, freelance journalist and copywriter Lisa Overing feels buoyant. From a long line of working sailors, Lisa has always gravitated toward a coastline. The tide is her muse and the award-winning scribe splits her time between her waterfront residences in Coastal Mississippi and South Florida, where she alternately watches her bayou’s resident alligator or the Intracoastal’s luxurious megayachts.
A native of New Orleans, Louisiana, Lisa graduated from the University of New Orleans with a B.S. in Business Administration and Marketing in 1987. She has enjoyed a diverse communications career in marketing, public relations, advertising, and journalism.
Since 2002, she has penned for yachting and luxury lifestyle magazines and her work has been published in five languages. Lisa has written for the world’s most prestigious yachting titles. She reviews luxurious megayachts and exotic cruising destinations, writes personality profiles of celebrities and über-wealthy yachtsmen, and reports maritime news and business stories.
Lisa is currently editor of Professional Yacht Broker and editor-at-large for Yachting Today. She is a recurring, monthly columnist for Aventura Digest, and is a contributing editor to Showboats, All at Sea Southeast, Schawati' and Megayachts.
Her byline credits also include: Dockwalk; Southern Boating; Soundings; The Triton; South Florida Sun Time; Miami Sun Post; Boat International USA; Boat International; Meer and Yachten; Boat International Russia; Soundings Trade Only; Mad Mariner; Yates; Southwinds; Megayachts USA and REFIT. She previously was associate editor of International Yachtsman and WAVE and editor of Florida Dog Magazine.
Lisa has been fortunate to win 11 writing contest awards with Boating Writers International (BWI) in 2006, 2007, 2008, 2011 and 2012. In conjunction with the staffs of Hearst Advertising and League Marketing, Lisa won one Addy Award in 1998; six Silver Microphone Awards 1996,1997; and 40+ Diamond and Golden Mirror Awards from 1990 - 1996.
Copywriting was Lisa’s original genre and she still thinks in headlines. From 1988 - 1998, Lisa lived in Milwaukee, Wisconsin. She was regional marketing manager for First Interstate Bank of Wisconsin and later advanced to creative management positions in two advertising agencies. From 1990 to 1994, Lisa was manager and creative director for League Marketing Agency, a division of Wisconsin Credit Union League and Affiliates, where she was originally hired as a marketing consultant to assist Wisconsin’s 400 credit unions in product development, research and advertising. She joined Hearst Advertising in 1994 where she was account supervisor and media director until her relocation to Miami Beach, Florida in 1998.
Lisa’s writing has always been colorful and engaging. As an advertising creative, she specialized in creating likeable, distinctive brand identities with an entertaining, memorable voice. Her marquee clients included Professional Florists Association of Wisconsin, California Cut Flower Association, Milwaukee Business Journal, CNI Community Newspapers, Samuel Music, Cascio Music, Coldwell Banker, Bob Tolkan Buick-Mazda, CUNA Credit Union, Lakeview Credit Union, WESTconsin Credit Union, Cardinal Health/Leader Drug Stores, and Gendlin & Safran Law Firm.
While she no longer runs a full-fledged advertising agency, Lisa provides copywriting and communications services to Overing Yacht Designs, Senor Solomon Cigars, and Martek Electronics of Palm Beach.
Lisa is a currently an active member of New Orleans Press Club and Boating Writers International (BWI). Lisa was elected to BWI’s board of directors in 2007 where she served a two terms as 1st vice president until 2012. She is also a member of Southern Yacht Club (SYC) and was a charter member of United States Superyacht Association (USSA) and CUNA Marketing Council.
Enjoy a brief glimpse of Lisa’s creative work as a writer at www.LisaOvering.com or www.LisaMedia.info. Contact her at LisaOvering@aol.com or 504-579-2021.
* Lisa Overing wrote under the byline Lisa Hoogerwerf Knapp from 1986 - 2011.